126464 ❲2025❳

The largest segment, highlighting the premium brands place on reaching live sports audiences. 4. Digital and Participatory Trends

Reflects the high demand for sports icons as brand ambassadors.

The industry revenue is categorized into three main pillars: 126464

After a hiatus due to the pandemic, sports like Kabaddi, Marathons, and Golf saw a growth of 123% , signaling a diversifying interest among Indian fans.

The report quantifies the industry from three distinct angles: The largest segment, highlighting the premium brands place

The return of mass-participation events like marathons has boosted local engagement and community-based sports spending. 5. Conclusion

Cricket remains the undisputed financial engine of Indian sports, contributing 85% of total revenue (INR 12,115 crore). The industry revenue is categorized into three main

The Indian sports industry is no longer just about the game; it is a robust commercial ecosystem. With sponsorship and media spends at record highs, the "Sporting Nation" is maturing into a global sports powerhouse.