The product is marketed as an "Ultra Premium Alkaline" water with a
: The brand's primary site is 138water.com, though it is noted as having limited "select market" distribution. 138 water where to buy
: The brand also operates a secondary site for merchandise and apparel at 138-la.myshopify.com. Brand Overview & Identification The product is marketed as an "Ultra Premium
: The brand's online presence, particularly on Instagram, has been described by community reviewers on Reddit as sporadic, with long gaps between posts. particularly on Instagram
of 9 or higher. It gained notoriety through high-profile "paparazzi-style" marketing campaigns featuring models and celebrities with the bottles. Label Color Featured Celebrity/Model Daniel Craig Green James Franco Black Ireland Baldwin Yellow Blue Rob Kardashian Pink Paris Hilton Orange Mischa Barton Purple Market Observations