373878_10054-1 • Real

: Motivates the audience to take action or change their perspective.

: Teaches the audience something new or solves a specific problem. 373878_10054-1

Successful content typically falls into one of these four categories to balance a marketing strategy: : Motivates the audience to take action or

: Apply the 3-3-3 Rule by focusing on 3 main messages, 3 audience segments, and 3 marketing channels. 3 audience segments

: Clearly explains how your product or service provides a solution. 2. Top-of-Funnel (TOFU) Strategy