4 Elements -

Your introduction is your foundation. You have roughly to grab a reader's attention. A great hook identifies a problem your reader is facing and promises a solution . Without a solid hook, they’ll bounce before they even get to your best advice. 2. Scannable Substance (The "Air")

4 Essential Elements to Writing a Great Blog Post - Jeff Goins 4 Elements

If you're writing about lifestyle, wellness, or fiction, you can use the classical "4 Elements" to balance your brand's voice: Your introduction is your foundation