The trend can be traced through several key cultural moments:

Linguists and art critics have analyzed the "67" phenomenon as more than just a random number:

: It was early on associated with NBA player LaMelo Ball, who is 6'7" tall, and popularized further by Overtime Elite player Taylen "TK" Kinney.

: According to Georgetown University , using "67" helps kids build relationships and social worlds by signaling awareness of the latest inside jokes, even if the communication isn't transactional.