Affiliate programs that use a model reward partners for generating traffic rather than actual sales. Unlike traditional affiliate marketing, where you only get paid if someone buys a product, PPC programs pay you for every unique, qualified click directed to the merchant’s website. How PPC Affiliate Programs Work
: Since it's a popular model, the keyword bidding and ad space for these programs are often expensive.
: Many PPC programs don't require you to be a "niche expert" to start earning. Key Performance Metrics
: Because the risk for the merchant is higher, the payout per click is usually cents, not dollars.
: If you have high-volume traffic, PPC can provide a more predictable income stream.
