: In 2015, Expedia increased its stake to 75%, eventually acquiring full ownership of the AirAsiaGo brand as AirAsia pivoted toward its own integrated Super App strategy.
: Offered significant discounts when booked together compared to separate bookings. airasiago
: Used aggressive data-driven personalization and mobile-first acquisition to capture the growing Southeast Asian digital economy. 📈 Strategic Impact : In 2015, Expedia increased its stake to