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is a controversial Polish reality show and media project that centers on the competitive consumption of alcohol and "freak-fight" style social media events . Originally launched as a gala event, the brand is transitioning into an "AlkoRealityShow" format for 2026. Overview and Format

Owned by , based in Warsaw, the project began by organizing galas where internet personalities and "freak fighters" competed in various drinking-related challenges. AlkomasterFilm

Past events, such as AlkoMaster 2: Wesele , featured "ShotBattles" and main events where participants like Adrian Polak and Don Kasjo competed while intoxicated. is a controversial Polish reality show and media

The brand has faced significant criticism due to its promotion of heavy alcohol consumption. Past events, such as AlkoMaster 2: Wesele ,

The project has been linked to tragic events, including the deaths of past participants, which prompted public outcry and reports from major outlets like RMF MAXX .