An apology without a change in behavior is just manipulation. Offer a way to make it right or a plan to prevent it from happening again.
The moment you say "but," the apology dies. A "but" is a justification in disguise. "I’m sorry I was late, but traffic was terrible." Anything
"I realize that by being late, I made you feel like I don't value your time. That wasn't fair to you." 4. The "Repair" Plan An apology without a change in behavior is just manipulation
"I’m sorry I was late. I didn't manage my time well and I know you've been waiting." 3. Acknowledge the Impact Anything
Start by stating exactly what you did without using the word "if."