Detail the which evolved from Osborn's questions.
Breaking down the problem into manageable sub-questions. Applied imagination; principles and procedures ...
In his seminal 1953 book, Applied Imagination , Alex Osborn (the "O" in the advertising agency BBDO) formalized the creative process, most notably introducing the concept of . He argued that creativity is a "teachable art" that can be developed by separating the generative mind from the judicial mind. Core Principles of Ideation Detail the which evolved from Osborn's questions
Wild and unusual ideas are encouraged, as it is easier to "tame down" an extravagant idea than to "think up" a new one. Applied imagination; principles and procedures ...
Judicial judgment must be deferred until the ideation phase is complete to prevent stifling the flow of ideas.
Generating a vast pool of tentative ideas using brainstorming techniques.