Watch the full creative vision and mirror-based cinematography in the official reel here:
The video is characterized by its creative use of mirrors to emphasize motion and "keeping it moving," aligning with the On brand's focus on athletic performance and fluidity. Ariel The Mirror Shoot.mp4
Includes a specialized "online edit" by Rascal Studio and professional color grading to enhance the sleek, modern aesthetic. The project, titled "ON / Keep it Moving,"
The content for "Ariel The Mirror Shoot.mp4" refers to a dynamic video production directed by Ariel Fisher for the brand On. The project, titled "ON / Keep it Moving," features stylized mirror-themed cinematography and high-energy choreography. Production Credits Ariel Fisher Production Company: Magna Studios Director of Photography: Ed LeGrelle Choreographer: Matt McCreary Production Designer: Valentina Luppino Wardrobe Stylist: Romi Scheno Lead Creative (Client): Mico Toledo Music: International Party Girl & Oberhofer Key Content Elements titled "ON / Keep it Moving
Incorporates mirrored surfaces to create kaleidoscopic effects and multi-angle perspectives of the talent.
Features a mix of original music, percussion, and additional voice work by Nena Kodo, Lili Currie, and Ariel Fisher.