: DirecTV also faced heavy losses on its exclusive NFL Sunday Ticket deal, which it eventually lost to streaming competitors. The Exit: Spinoff and Final Sale
The timing of the acquisition proved disastrous. Shortly after the deal closed, the "cord-cutting" phenomenon accelerated as millions of consumers began ditching traditional satellite and cable for streaming services like Netflix and Amazon Prime Video. at&t buy directv
: Between 2015 and 2021, nearly 10 million customers left the service under AT&T's management. : DirecTV also faced heavy losses on its
: By 2021, the business that AT&T once valued at $67 billion was worth only about $16 billion. at&t buy directv