Barcadi -

The company hires based on talent, not personal drinking habits, and respects employees who choose not to drink.

While famous for its namesake rum, Bacardi owns several "global icons" across multiple spirit categories: BACARDÍ® Rum (the world's most awarded rum). Tequila: PATRÓN® (premium handcrafted tequila). Vodka: GREY GOOSE® (distilled in France). Gin: BOMBAY SAPPHIRE® (distinctive blue bottle gin). Whisky: DEWAR’S® Blended Scotch Whisky. Vermouth/Wine: MARTINI® vermouth and sparkling wines. 📈 Strategic Trends (2025–2026) Barcadi

Growing demand for zero-waste ingredients and sustainable production methods. The company hires based on talent, not personal

According to the Bacardi Cocktail Trends Report 2026 , the company is focusing on several key consumer shifts: Vodka: GREY GOOSE® (distilled in France)

💡 Bacardi is successfully pivoting from a traditional rum manufacturer to a modern lifestyle brand that prioritizes premiumization, sustainability, and cultural relevance. Corporate Sustainability Reports - Bacardi Limited

Bacardi Limited is the largest , family-owned spirits company in the world. Founded in 1862 in Santiago de Cuba, it now manages a portfolio of over 200 brands and labels, selling products in more than 170 countries . Brand Portfolio