Outside of the rock classics, Best Buy utilized the track "I Got Your Back" by Andrew Simple , a song frequently heard in their customer-service-oriented commercials to emphasize reliability. Major Events and Holiday Campaigns

Drafting an essay on Best Buy’s 2017 commercial music reveals a strategy centered on nostalgia, particularly through a partnership with progressive rock legends. The Sonic Identity of 2017

Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks: