As of late 2024, Best Buy moved away from traditional mascots in favor of a holographic spokesperson.
The Evolution of Tech Icons: Deconstructing Best Buy’s "Robot" Commercials best buy robot commercial
Most recently, Best Buy’s branding has leaned into the "Real Robot Revolution." At , Best Buy Canada highlighted that modern robotics is less about "movie" sci-fi and more about making daily life easier through automation. Home Utility: Recent coverage showcases robots like the Roborock Saros Rover As of late 2024, Best Buy moved away