Smartphones accounted for 44% of online sales , an 11% increase YoY.
Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines. Black Friday (2021)
In some regions, the average spend per transaction rose only marginally (e.g., from R535 to R545 in South Africa), indicating consumers were buying more items but remaining conservative on price. Smartphones accounted for 44% of online sales ,
Use of BNPL services skyrocketed, with revenue in November up 422% compared to 2019. Use of BNPL services skyrocketed, with revenue in
The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities.
In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories
While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors.