Blind Spots: Why We Fail To Do What's Right And... -

This book, by Max H. Bazerman and Ann E. Tenbrunsel , explores the gap between how we think we will behave in ethical situations and how we actually behave when the pressure is on.

Just as we have limits on our cognitive abilities (bounded rationality), we have psychological limits that prevent us from seeing the ethical dimensions of our choices. Blind Spots: Why We Fail to Do What's Right and...

The authors suggest that to improve ethical outcomes, we shouldn't just "try harder." Instead, we need to: This book, by Max H

Before a decision, our "should" self (rational and ethical) is in charge. However, at the moment of the decision, the "want" self (impulsive and self-interested) takes over. Afterwards, we use "ethical fading" to justify our actions and maintain our positive self-image. we shouldn't just "try harder." Instead