: Managing trademarks and the legal aspects of global brands.
: A standout feature is its focus on how strong brands generate tangible financial value and competitive identity. Brands and Branding
According to the Journal of Product & Brand Management , the text covers the full lifecycle of a brand: : Managing trademarks and the legal aspects of global brands
: It provides specific analysis of brand development in emerging markets like China and India . Brands and Branding
: It delves into essential metrics like brand equity, relevance, image, loyalty, and portfolio.
: Moving beyond ads to create "brand experiences" that build trust and reduce perceived risk.