Free: Buy 4 Tires Get 2

While you can save money—sometimes around $90 to $100 compared to standard retail prices—it isn't always the "hundreds of dollars" promised by the headline. Experts at Consumer Reports recommend negotiating and asking for price matching, as 63% of shoppers who negotiate are successful. Quick Checklist for Your Next Tire Purchase:

: Most "Buy 2 Get 2" offers, such as those seen at Freedom Fairfield or Big O Tires , require you to purchase additional services for all four tires, including: Mounting and balancing. Road hazard coverage. Four-wheel alignment. buy 4 tires get 2 free

Retailers use "Buy 2 Get 2" (or "Buy 4, Get 2 Free") deals to trigger the . This psychological phenomenon makes the perceived value of a product skyrocket simply because it's free, even if you wouldn't have paid full price for it otherwise. It’s a powerful marketing tool used to clear out inventory and build customer loyalty. 2. Is It Really a 50% Discount? While you can save money—sometimes around $90 to

: Sometimes a "Buy 4" deal with a manufacturer rebate (like Michelin's Spring Promotion ) is cheaper than a BOGO offer. Road hazard coverage

: These deals are often restricted to specific "mid-grade" brands or manufacturers looking to move stock, such as Kumho , Falken, or Nexen. 3. Comparison Shopping is Key

: Ask for the final cost including taxes, disposal fees, and mandatory warranties.