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Buying decisions are primarily driven by perceived health benefits and cultural significance. :

: Traditional specialty stores account for roughly 46% of sales , while online channels now contribute 33% . buy bird nest

The global EBN market is a high-value niche sector, projected to grow from approximately . Buying decisions are primarily driven by perceived health

Nests are classified by their appearance, cleanliness, and the species of swiftlet that produced them. Edible Bird Nest - Ditjen PEN buy bird nest

: In markets like Thailand, a majority (79.7%) of low-frequency buyers purchase EBN as a gift for others.