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: Look for writers who can "show, don't tell" by using concrete details, dialogue, and body language to make their points.

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: If relevant, ask the writer to include local names and places to ground the piece for your specific readers. : Look for writers who can "show, don't

: Determine if you need a personal column (narrative and story-based) or a specialized one (focused on industry expertise). don't tell" by using concrete details

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