Depending on the industry, a single click can cost anywhere from $5 to over $50 for highly competitive terms.

For local businesses, a budget of $10–$50 per day is often recommended for testing.

There is no "minimum" spend to start, but your budget determines your visibility.

To start, you participate in a "keyword auction." You choose specific search terms (like "plumber near me") and set a —the highest amount you're willing to pay for a click.

Text-based ads that appear on the search results page. These typically include three headlines (up to 30 characters each) and descriptions.

New advertisers can often find offers, such as a $600 ad credit after spending an initial $600 within 60 days. Ad Formats

How to get on the first page of Google search results? - Facebook