The phrase is the signature slogan of Nomi Network, a non-profit organization dedicated to ending human trafficking by providing survivors and at-risk women with sustainable economic opportunities. Core Mission & Impact

The campaign uses fashion to bridge the gap between survivors and the global market, transforming a purchase into an act of advocacy.

While the campaign is widely praised for providing a "leg-up" to vulnerable women, some academic critiques suggest that such marketing can sometimes simplify the complex root causes of trafficking by framing it as a byproduct of specific cultural beliefs rather than broader economic structures. Buy Her Bag.....Not Her Body! - 4word