Example: Buying extra lives or power-ups in a gaming app to extend play or boost abilities.
Major retailers are now experimenting with "agentic AI" to handle purchases beyond their own digital walls.
Customers can use the AI to purchase items from external brand sites while remaining within the Amazon interface. Understanding the Mechanics: In-App Purchases (IAP)
(e.g., for groceries, fashion, or secondhand goods). Set up a shopping list that you can share with your family.
: This beta feature allows the Amazon Shopping app to display products from third-party websites.
: Acts as a smart comparison tool , helping shoppers calculate the cheapest price based on unit weight and cost. Social Commerce and the "TikTok Made Me Buy It" Effect