What is the of your outreach? (e.g., a one-time product launch vs. ongoing brand building)

Buying a media list can be a major shortcut for your PR and marketing efforts, but it’s a "buyer beware" situation. If you’re looking to get your story in front of the right journalists or influencers, here’s a breakdown of what you need to know about purchasing these lists versus building them yourself. What is a Media List?

Media List 101: Build Yours Like a Pro (With Template Examples) - Cision