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"Pepsi" absence in 2026 catalog pushed its premium up by ~$3,000.

Entry-level; new special "Jubilee motif" dials start at $6,750. buy new rolex

Rolex implemented a significant global price increase on January 1, 2026, with U.S. retail prices rising by an average of , and some precious metal models seeing hikes of up to 14% . This was largely driven by a 15% U.S. tariff on Swiss imports and record-high gold prices, which surpassed $5,000/oz in early 2026. Collection Average Price 2026 Retail/Market Notes Oyster Perpetual Go to product viewer dialog for this item. "Pepsi" absence in 2026 catalog pushed its premium