: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously.
: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP). buy one car get one free 2017
: The second vehicle was typically a base-model sub-compact with minimal features, like a Mitsubishi Mirage or a Kia Rio . : It allowed dealers to move two pieces
In 2017, the automotive market was characterized by an abundance of inventory, particularly sedans, as consumer preferences shifted toward SUVs and trucks. To combat this and meet aggressive annual sales goals, dealerships utilized "Buy One, Get One Free" (BOGO) promotions as a high-impact marketing tactic. While these offers appeared revolutionary, they were often complex financial maneuvers designed to clear slow-moving stock while maximizing dealer profit. The Mechanics of the "Free" Car In 2017, the automotive market was characterized by