: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers
: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations
Retailers and manufacturers use BOGO candy offers for several strategic reasons:
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste.
: A genuine BOGO offer should be half the price of two units when compared to their individual full price.
: Because these deals are often used to clear older stock, it is wise to check the "Best By" dates to ensure the candy will remain fresh by the time you consume the second "free" unit.
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny:
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread