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1. Introduction: Redefining the Digital Cart

: Shopping in a group reduces the "risk perception" of a purchase, making consumers more likely to complete a transaction when a friend affirms the decision. buy squad

: Retailers like Asos, Boohoo, and Missguided have integrated with social shopping extensions to bridge the gap between solo browsing and group interaction. 5. Business Implications for Retailers buy squad

: The model resonates most with younger consumers (ages 15–25) who prioritize peer-to-peer authentic reviews and social recommendations over traditional ads. buy squad