Buy Tag Monaco Apr 2026

was a "statement watch" designed to showcase the groundbreaking movement. At a time when round watches were the standard, its bold square design—developed with Swiss case maker Erwin Piquerez—broke every rule of traditional watchmaking.

Conceived by Jack Heuer, the

is a horological icon defined by its revolutionary 1969 debut as the world's first waterproof, automatic chronograph in a square case. If you are looking to purchase one, options range from approximately for pre-owned casual models to over $28,000 for cutting-edge titanium editions. The "Paper" on the TAG Heuer Monaco : A Short History buy tag monaco