Over-reliance on the North American market where sales are currently contracting.
Under Armour is shifting away from heavy discounting to rebuild "brand heat". This includes launching initiatives like Lab96 Studios to create athlete-driven entertainment content rather than traditional ads. buy under armor
Increased 3% to $577 million, led by a 20% surge in Latin America. Product Category Performance: Apparel: Decreased 3% to $934 million. Footwear: Faced a steep 12% decline to $265 million. Accessories: Decreased 3% to $108 million. Over-reliance on the North American market where sales