: Sold to 3–8 contractors simultaneously. These are cheaper (as low as $25 ) but require a relentless race to be the first to call, resulting in lower conversion rates of 15-25% .
: You only pay when a qualified prospect actually calls you. Lead generation companies often use Google Ads (PPC) to capture these callers and forward them to your generic number. Essential Lead Qualification Criteria buy water damage leads
: The emergency must be within your designated coverage zone. : Sold to 3–8 contractors simultaneously
: Sold only to your business. While more expensive—often starting at $150+ per lead —they offer conversion rates of 40-60% because you aren't competing for the same customer. Lead generation companies often use Google Ads (PPC)
: A working phone number and accurate property address.
: You must be speaking with the property owner or an authorized representative. Conversion Tips for Purchased Leads
: Mention certifications (like IICRC ) and specific technology you use, such as thermal imaging cameras, to build immediate trust. Finding Reputable Lead Sources