: Check if the "viewing window" depends on trees on neighboring properties. Without a view easement , a neighbor could plant trees that effectively kill your business. 3. Legal and Regulatory Framework

: A billboard's primary value is legibility. Confirm a clear read of at least 500 feet ; anything less significantly reduces the ad rate you can charge.

: Typical acquisitions occur at 4x to 6x annual revenue . High-demand areas with modern digital displays can exceed 7x to 10x .