: The California Consumer Privacy Act (CCPA) allows residents to opt out of the sale of their personal data, adding complexity for businesses targeting California-based contacts. 2. Canada: CASL
Under the General Data Protection Regulation (GDPR), purchasing email lists for marketing is functionally illegal in most scenarios because consent must be . buying email lists legal
: In the UK, the Privacy and Electronic Communications Regulations (PECR) allow "cold" emailing to corporate addresses (e.g., info@company.co.uk), but emailing named individuals (e.g., jane.doe@company.co.uk) requires a lawful basis under the UK GDPR. 4. Operational and Platform Risks FAQs: The Real Scoop on Buying Email Lists - VetMedux : The California Consumer Privacy Act (CCPA) allows
In the U.S., it is to purchase an email list. The federal CAN-SPAM Act regulates the sending of commercial emails rather than the acquisition of the addresses. : In the UK, the Privacy and Electronic
The legality of buying email lists depends heavily on and how the list is ultimately used . While purchasing a list is technically legal in the United States, it is highly restricted or functionally illegal to use for marketing in Canada and the European Union due to strict consent requirements.
: To send emails legally to a purchased list, you must provide a clear opt-out mechanism, include a valid physical postal address, and ensure headers and subject lines are not deceptive.
: Guidance from the CRTC indicates that consent typically does not transfer when a list is sold as a standalone asset. Therefore, using a purchased list often violates CASL because the sender lacks the required prior consent. 3. European Union & UK: GDPR and PECR
