The buying process using text messages—often called —simplifies the customer journey by allowing purchases through a simple reply, bypassing traditional checkout pages and carts . Step-by-Step Text Buying Process
: A customer first opts into a business's SMS program, usually providing their shipping address and payment method (like Shop Pay ) to be kept on file. buying process
: The business sends a targeted text message featuring a product, special deal, or "product drop". or "product drop".