Ca$hvertising: How To Use More Than 100 Secrets... (TOP-RATED · BLUEPRINT)

Whitman’s story begins with a simple truth: humans are biologically programmed with eight primary desires. He called these the . He argued that if your advertising doesn't tap into one of these, you are fighting an uphill battle against evolution. They include: Survival and enjoyment of life. Enjoyment of food and beverages. Freedom from fear, pain, and danger. Sexual companionship. Comfortable living conditions. To be superior, winning, keeping up with the Joneses. Care and protection of loved ones. Social approval. The Story of the "Quarter-Inch Drill"

To illustrate his point, Whitman often used the classic marketing parable of the drill bit. People don't go to the hardware store because they want a ; they go because they want a quarter-inch hole . CA$HVERTISING: How to Use More than 100 Secrets...

Addressing a product's flaw before the customer does to build instant trust. Whitman’s story begins with a simple truth: humans

The book reads like a toolkit for a psychological "heist" on the consumer's brain. Whitman reveals secrets like: They include: Survival and enjoyment of life

Decades later, Whitman realized that while technology changes, human biology does not. He sat down to codify these instincts into what would become the marketing cult classic, . The Foundation: The Life-Force 8