The "Capitão do Povo" narrative was used to contrast Bolsonaro (the "heroic" defender) with his rivals, particularly Luiz Inácio Lula da Silva, who were often labeled as "corrupt" in campaign rhetoric.
The phrase was popularized through a high-energy (Brazilian country music) jingle composed by the duo Mateus e Cristiano . CapitГЈo do Povo
Critics argued the term oversimplified complex issues and promoted division. Some viewed the focus on his military title as a reminder of Brazil’s former military dictatorship, while opponents claimed he favored police interests over the general public. The "Capitão do Povo" narrative was used to