Originally included access to "MarketingOnline," a dedicated learning interface for CIM students.
This coursebook was specifically designed to support students taking the exam during the 2006-2007 academic year. It includes:
The book is an official study guide published by Butterworth-Heinemann (an imprint of Elsevier) for the Chartered Institute of Marketing (CIM) professional qualifications . Core Book Details Author: Tony Curtis Edition: 1st Edition / 2006-2007 Edition Publication Date: June 15, 2006 ISBN-13: 978-0750680080 Format: Typically a 400-page paperback Key Features



