Further explores national and cultural differences in consumer behavior and the psychological process of destination image and choice.
The core text for is authored by John Swarbrooke and Susan Horner . Published in 2007 by Butterworth-Heinemann (an imprint of Elsevier ), this 444-page volume is widely regarded as a foundational resource for understanding how and why tourists make purchase decisions. Key Features of the Second Edition Consumer Behaviour in Tourism, Second Edition
You can find the physical or digital book through retailers like Amazon or Elsevier. Note that while this second edition is a classic, newer editions (up to a 4th edition) are also available with updated pandemic-related data. Consumer Behaviour in Tourism Second edition Key Features of the Second Edition You can
Definitions, history of tourist behavior, and general consumer behavior concepts. Every chapter concludes with discussion points
Every chapter concludes with discussion points, essay questions, and exercises designed for undergraduate students in tourism management. Structure and Content The text is organized into six primary parts:
Detailed models and determinants of how consumers choose tourism products.
The second edition expanded significantly on the original 1999 text to include contemporary challenges and emerging markets: