This happens when a product is expensive, risky, or bought infrequently. Consumers are highly involved and research heavily before deciding. Buying a first home or a luxury car . Driver: The need to reduce economic or social risk. 2. Dissonance-Reducing Behavior
This is low-involvement shopping where brand loyalty is weak. Consumers pick what is familiar without much thought or research. consumer buying behavior examples
The consumer has low involvement but perceives significant differences between brands. They switch brands frequently, not out of dissatisfaction, but for the sake of change. This happens when a product is expensive, risky,