Csr Image Discursive Construction Of Banks And ... Today

: The research highlights differences in how American and Chinese banks construct these images. For example, American reports often have a more significant influence on capital markets compared to their Chinese counterparts.

The book establishes an inter-disciplinary discourse evaluation framework that analyzes Chinese and American banks' CSR reports across four primary dimensions: CSR Image Discursive Construction of Banks and ...

: The emotional tone and attitude conveyed in the reports. : The research highlights differences in how American

: Discursive features serve as signals to investors, rhetorically influencing their perceptions of a bank's value. The study found that readability indicators are particularly influential on capital market performance. CSR Image Discursive Construction of Banks and ...