Tailor the final export to where it will live. A 9:16 vertical format works best for TikTok or Reels, while a 16:9 horizontal format is standard for YouTube.

Before editing, decide what you want the video to achieve. Are you educating, entertaining, or selling? Knowing your "Who" and "Why" ensures the final edit resonates with the right people. 2. Strategic Scripting and Hook

: Remove pauses or "ums" to keep the pace fast.

: Use B-roll, text overlays, or captions to reinforce key points.

: If you're posting to social media, platforms like Descript offer templates to make your video look professional instantly. 4. Multiply Your Content

Even with existing footage, you may need to record a "hook"—a strong opening sentence that grabs attention in the first 3 seconds. Use a content roadmap to structure your message so viewers stay until the end. 3. Edit for Engagement Transform raw footage into polished content by:

Don't just make one video. You can turn one source file into dozens of posts by: