Did Nike Buy Hurley -

: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry.

Nike no longer owns Hurley, though it was a major subsidiary for nearly two decades. While Nike , it sold the brand to Bluestar Alliance LLC in December 2019 . The 2002 Acquisition did nike buy hurley

On , Nike announced it had reached a definitive agreement to sell Hurley to Bluestar Alliance LLC , a brand management and licensing firm. The deal was finalized in December 2019 for an undisclosed amount, though some reports estimated the original 2002 purchase price was around $95 million. : In 2012, Nike consolidated its own "Nike 6

Nike Signs Deal to Sell Hurley Brand to Bluestar Alliance - WWD The 2002 Acquisition On , Nike announced it

For 17 years, Hurley operated as a wholly-owned subsidiary of Nike. During this period, the brand benefited from Nike's massive global infrastructure, which helped it expand internationally. Key milestones during this era included:

: Founder Bob Hurley remained active in the company, even serving as interim CEO in 2012 before stepping down in 2015. The 2019 Sale to Bluestar Alliance

Nike acquired Hurley International on , from founder Bob Hurley. At the time, Hurley was a rapidly growing surfwear brand generating approximately $70 million in annual sales.