He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar.
Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive." Don’t Make Me Think, Revisited: A Common Sense ...
Steve smiled. That was the highest compliment he could ever receive. He chopped his "Welcome to the Future of
"That was easy," she shrugged. "I didn't even have to think about it." That was the highest compliment he could ever receive
The next morning, Steve started "Revisiting" his design with a common-sense lens:
A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds.
His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug.