E-commerce | Buying Behaviour

Below are the most compelling trends and factors currently defining online shopping behavior:

: Consumers often shop not out of necessity, but to soothe negative emotions or boost social status. e-commerce buying behaviour

: Younger demographics, particularly Gen Z, are highly susceptible to impulsive buying triggered by social media trends and influencer endorsements . Below are the most compelling trends and factors

Gen Z online shopping behavior – statistics & facts - Statista particularly Gen Z