The Black Book of Persuasion: 23 Principles That Move Your Will
by Alejandro Llantada is a comprehensive guide that reveals 23 psychological laws used to influence and "move the will" of others . Llantada, a marketing expert and PNL (Neuro-linguistic Programming) practitioner, presents these principles as tools that can be used for both positive influence and personal defense against manipulation. Core Concept
The book operates on the premise that persuasion is a practical and scientific knowledge used daily by everyone—from advertisers and politicians to teachers and parents—often without them even realizing it. Llantada aims to bridge the gap between scientific theory and practical application, drawing inspiration from masters like . Key Laws of Persuasion El libro negro de la persuasion - Alejandro Lla...
While the book covers 23 laws, several standout principles include: Go to product viewer dialog for this item.
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