The phrase refers to several prominent professional resources and academic documents. Depending on what you are looking for, it likely corresponds to one of the following major works: 📖 Key Books and Manuals
by Manuel Alonso Coto . Published by Pearson, this book focuses on "Blended Marketing," integrating offline and online actions into a single cohesive strategy. 🎓 Academic and Technical Structure El plan de marketing digital
According to various academic guides , a standard digital marketing plan is typically structured into these core sections: this book focuses on "Blended Marketing
by José María Sainz de Vicuña Ancín . This is a widely used professional manual (now in its 2nd edition ) published by ESIC Editorial. It provides a step-by-step methodology for creating a digital strategy. El plan de marketing digital