Bogle advocates for "stewardship over salesmanship". He believes organizations should be "over-managed but underled" and emphasizes that caring should be the soul of any great company.
Bogle outlined ten principles for building enduring, value-driven institutions: Enough: True Measures of Money, Business, and Life
The book posits that real fulfillment comes from three attributes: autonomy, connection with others, and the exercise of competence. Bogle’s "Rules for a Great Organization" Bogle advocates for "stewardship over salesmanship"