The official music video for "Cardboard Box" by FLO, released on April 1, 2022, is a vibrant tribute to the golden era of R&B. Directed by , the video serves as a high-energy introduction to the London-based trio—Jorja Douglas, Stella Quaresma, and Renée Downer. Visual Concept and Aesthetics
: Features period-accurate fashion, including flip phones and wardrobe curated by Kirsty Stewart .
: Primarily shot against a bright white cyclorama (cyc) background, creating a clean and focused look. FLO - Cardboard Box (Official Video)
The video utilizes a specific set of visual cues to evoke early 2000s nostalgia, often referred to as the .
: A snippet of the video went viral on Twitter shortly after its release, amassing millions of views and earning co-signs from major artists like SZA , Missy Elliott , and Victoria Monét . FLO – Cardboard Box Lyrics - Genius The official music video for "Cardboard Box" by
The video mirrors the song's lyrics, which center on a "kiss-off" anthem following a partner's infidelity.
: Critics and fans have drawn direct parallels to classic videos like the Sugababes' "Overload" and the "round the way girl" charm typical of London girl groups. Thematic Meaning : Primarily shot against a bright white cyclorama
: The sharp, synchronized dance sequences were choreographed by Remi Black .