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The reduction of mature women's roles to being secondary characters in a younger person's story. AI responses may include mistakes. Learn more
Often cited in modern contexts, this research looks at the "Best Exotic Marigold Hotel" effect—the realization by Hollywood that older women are a massive, underserved demographic with significant purchasing power , leading to a surge in "silver cinema." 4. Modern Intersectional Analysis
This work analyzes how older women are frequently relegated to archetypal roles—the grandmother, the eccentric, or the bitter matriarch—and discusses the rare films that break these tropes by giving mature women sexual agency and complex inner lives. 3. The Industrial & Economic Perspective
If you are looking for a "solid" foundation for research or a deep dive, here are the key scholarly perspectives and papers that define the field: 1. The Theoretical Foundation
Kaplan is a pioneer in this field. She explores how cinema often "others" the aging woman, viewing her through a lens of decline or invisibility. This paper is essential for understanding the "double standard of aging" where men gain "distinction" while women lose "value." 2. The "Invisibility" & Representation Lens